For this project i worked for identity along with my friend Traian Aron. My concepts didn’t passed trough though ;), luckly i came up with the Constantin Brâncuși analogy. He made the rock sing before the rock n' roll. Traian nailed it. Below I will show you some proposals for this process i really enjoyed.
I continued with brand guidelines and corporate identity for ROCA, RocaX, RocaW and Roca(xy) subsidiaries.