Roca is the main engine towards the rebalancing of Romania’s economy through an entrepreneurial revival.

For this project i worked for identity along with my friend Traian Aron. Luckly my concepts didn’t passed trough ;), but i will show you some proposals for this process i really enjoyed.
I designed the brand guidelines and corporate stationery for ROCA, RocaX, RocaW and Roca(xy) subsidiaries. 

Stationery set

Brand guidelines

Newspaper ad

Please do not repost my work without my consent. Copyright ©Emil Pleșca. All rights reserved.