Roca is the main engine towards the rebalancing of Romania’s economy through an entrepreneurial revival.


For this project i worked for identity along with my friend Traian Aron. Luckly my concepts didn’t passed trough ;), but i will show you some proposals for this process i really enjoyed.
I designed the brand guidelines and corporate stationery for ROCA, RocaX, RocaW and Roca(xy) subsidiaries. 







Stationery set




Brand guidelines








Newspaper ad






Mark
Please do not repost my work without my consent. Copyright ©Emil Pleșca. All rights reserved.